This is the official style guide for South Central SALT 2022. Please use these official elements in all your design work related to the SALT Conference. We want to present a cohesive look for the conference, one that communicates the high standards with which SALT is planned and executed!
SALT Logo & 2022 Adaption
The hexagon S is the official SALT logo and can be used wherever needed to promote the conference from year to year. Annual adaptations should only be used to promote the corresponding year’s conference.
These are the main colors we are using to promote South Central SALT Conference this year including the related codes for the major color models.
RGB: 249 | 90 | 86
CMYK: 0 | 85 | 63 | 0
RGB: 215 | 233 | 41
CMYK: 24 | 0 | 100 | 0
RGB: 83 | 4 | 69
CMYK: 58 | 100 | 36 | 40
RGB: 74 | 118 | 182
CMYK: 78 | 51 | 0 | 0
RGB: 233 | 149 | 72
CMYK: 0 | 51 | 91 | 0
RGB: 214 | 214 | 214
CMYK: 15 | 11 | 12 | 0
RGB: 49 | 45 | 47
CMYK: 68 | 67 | 61 | 62
The primary style element for this year’s design is the grid layout. The grid can be simple or complex, as you can see in the sample grids below, as long as it varies large blocks with smaller ones. Bump the sections of the grid right next to each other with no spaces or borders.
Use vertical text as decorative elements within the sections of your grid.
Kiss alignments are when one element’s edge touches the edge of its containing element. Use kiss alignments liberally within your grid.
Instead of placing logos and blocks of text centered within their grid sections, try an asymmetrical alignment in some of your sections. You can see this in the promo graphic with the alignment of the wavy SALT logo.
Graphics & fonts
These photos make great backgrounds for your grids!
Want to try your hand at making your own halftone? Follow these quick instructions:
Load your photo in Photoshop (I use the latest version in CC). Double-click the Background layer to promote it to a standard layer. Double-click the new layer and apply a Color Overlay with the color of your choice from the palette above. Under the Filter menu, choose Pixelate and then Color Halftone. Try using 8 pixels and if it distorts the image too much, try 12. All the images I created for this year’s design package used either 8 or 12.
Usage Guide: You can use this font as-is for a quick and easy headline. If you want something a little more dramatic, you can fill it with the Neon Pink to Neon Yellow gradient or outline with the same Neon Pink to Neon Yellow gradient.
regular headline styling
alternative headline solid styling
alternative headline outlined styling
Usage Guide: Always use Roboto Condensed in all-caps and bolded! You can apply a 5px letter-spacing to create an alternative style with this font.
regular paragraph styling
alternative subheading styling
These are the official SALT headshots for our speakers this year. They are not formatted to fill a large space so they should be incorporated into a larger design. Please check the spelling of our speakers’ names before publishing any promo pieces!
Bayside Church, California
University of Central Arkanas
Oklahoma State University
South Central Chi Alpha Campus Ministries, U.S.A.
University of Central Arkansas
Texas Tech University